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Kawasaki ER-6n Design

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MINI E (electrified) – Design by Florencia San Martin, 9th.com

The Design Competition is back! Reinterpret the topic “Electrified” by designing a background for the MINI Space website.

http://www.minispace.com/en_us/background/entries/?order_bg=votes&page=135

Florencia San Martin and Javier Krasuk lead the design of the Video Portal for Mediaset.

Visit the site: video.mediaset.it

Live since Nov 20 2008 that attracts over 6.000.000 monthly visitors.

UPDATED Jan 20th 09′
Mediaset’s video Portal recorded over 1.000.000 video views per day in Jan 09′

Source: Nielsen/NetRatings

Mediaset in Second Life

9th.com designed and managed Mediaset’s islands in Second Life. 9th.com also organized all concerts and events in the virtual world.

9th.com Società americana di consulenza per i mondi virtuali on-line e web 2.0. In qualità di Second Life Solution Provider, 9th.com eroga servizi di consulenza e Project Management per l’ingresso delle aziende in Second Life e per la gestione dei loro progetti nei mondi virtuali in genere.

In Feb. 2007 9th Insight co-produced and directed the 32nd Americas Cup virtual world in Second Life and the AmericasCupAnywhere Internet TV portal for Alcatel Lucent.

AmericasCupAnywhere Internet TV

Virtual Worlds: Port AmericasCupAnywhere on Second Life

Alcatel-Lucent, the Official New Media Provider for the 32nd America’s Cup, has extended to the virtual world its new media coverage of the event. As part of its America’s Cup Anywhere program, 9th.com has built Port AmericasCupAnywhere on Second Life to bring the 32nd America’s Cup to Second Life. Millions of Second Life residents can now share the excitement of the 32nd America’s Cup as if they were in Valencia, Spain. Providing a virtual but live coverage of the races within a virtual world makes the virtual world very close to reality.

Port AmericasCupAnywhere on Second Life offers a wide range of actions such as:

  • 3D animation of live races with audio commentaries
  • Video highlights at the end of each race day
  • America’s Cup Anywhere (ACA) videos presenting the Alcatel-Lucent products developed for the 32nd America’s Cup, within the Alcatel-Lucent Executive Briefing Centre
  • VIP Parties with renowned DJ
  • Aquatic sports
  • ACA-SL Cup with a lot of prizes to win

To read more about America’s Cup in Second Life, visit http://acaracer.wordpress.com/

The project was featured by many news channels, Reuters, the New York Times, and the International Herald Tribune among others.

VALENCIA, Spain, June 1 /PRNewswire/ – Official New Media Provider of the 32nd America’s Cup, Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced that 30 customers are now offering AmericasCupAnywhere new media services. As a result of these agreements, which augment Alcatel-Lucent’s direct subscription service, sailing fans in more than 150 countries can experience the final round of competition whenever and wherever they want via Internet and mobile devices. Coinciding with the start of the Louis Vuitton Cup finals today in Valencia, Spain, the deals illustrate the power of new media services to extend and enhance traditional sources of sports coverage for a diverse range of companies and organizations including mobile and fixed operators, broadcasters, media companies, sponsors and teams, and sports federations. Highlighting demand for new media coverage of the event, to date more than 250,000 unique users have logged into AmericasCupAnywhere Internet TV to follow this year’s competition.

ACA32 Racer

Alcatel-Lucent, the official new media provider for the 32nd America’s Cup and 9th.com an Alcatel-Lucent’s strategic new media partner for online and SL, proudly announce the AmericasCupAnywhere ACA32 Racer for Second Life.

Using a combination of physical vehicle and avatar attachment, the AmericasCupAnywhere Racer offers the best of both worlds – *realistic* sailing for you and up to 5 crewmembers in a beautifully rendered, fully detailed model of the America’s Cup Class racing yacht.

Features of the AmericasCupAnywhere Racer include:

– Can be sailed either solo or in collaboration with a crew.

– Realistic sailing. Based on the ingenious sailing mechanics originally devised by Kanker Greenacre and adapted specifically for the AmericasCupAnywhere Racer, it *really sails* using the SL wind. Voice or HUD commands trim the sails – jib and main – individually for optimal performance under sail. Heeling, drifting, in irons — all the sailing fun and excitement — it’s in there.

– Onscreen HUD, designed with the look and feel of the digital instrumentation of the real life America’s Cup Class boats, provides button control for the common boat handling commands and display of environmental conditions. The full featured HUD allows fine tuned control over each sail, allowing the seasoned skipper access to such advanced sailing concepts as wing and wing, jib backfill, etc.

ACA32 HUD

– Customizable. A separate RGB blender HUD allows limitless hull coloring possibilities. A modifiable script for changing the default camera location and angle. Modify permissions allows you to make your AmericasCupAnywhere Racer truly your own.

– Artificial wind strength and direction commands for overriding the sometimes fluky SL winds. SLSF racewind compatibility.

– Accomodations for your crew in custom designed full motion animations positioned about the cockpit and deck. Yes, of course these poseballs can be hidden.

– Since sim crossings can be unpredictable, Copy and modify permissions.

Main Components:
ACA32 Racer – consists of sails, keel, crew poseballs and sailing physics and control scripts – 25 prims.
ACA32 Attachment – also rezzable inworld for display purposes – consists of the hull, deck, masts, standing rigging, cockpit, and other details – 180 prims

*PLEASE NOTE! To re-emphasize, please understand the AmericasCupAnywhere Racer is a combination vehicle that is ridden and boat attachment that is worn. When sailing, the boat becomes part of you, just like your prim hair or shoes. You cannot move about the boat when it is underway.

The AmericasCupAnywhere Racer is available at

http://slurl.com/secondlife/AmericasCupAnywhere/128/128/0

************************************************************************
The Second Life AmericasCupAnywhere AC Class Boat and Racer is a collaborative project made possible by the efforts and talents of these Second Life Residents:

Project Development and Producers: Florencia007 Csak and Javier Merlin (9th.com)
Boat creation and modeling: Neal Nomad
Vehicle and HUD design and scripting: Jacqueline Trudeau
Full motion skipper and crew animations: Larinda Cordeaux

AmericasCupAnywhere is owned by Alcatel-Lucent
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Boing TV


Boing TV Channel is recognized as the Italian’s premier network for kids entertainment programs. 9th was tasked to create a unique, modern web site to market the key programs provided by Boing TV.

A balance was struck between the use of cartoon elements, colors, typography and layout that successfully crosses between medias, TV and Internet, providing users not only with information about upcoming events and program schedules, but by also entertaining with online games and videos.

Le Iene Website Design


One of the most successful TV shows in Italy goes Interactive on-line. The new Le Iene on-line teleports it’s TV audience to surf the show with full enabled rich media content, while bringing never seen scenes and even backstage insights, on demand.

9th.com has designed and developed the new online rich media based portal that features the extended versions of the clips shown on the “Le Iene” TV show. The crossing between the media channels is the key enabler to get the stories across the users. The extended clips are synchronized to become available online when announced during the TV Show.

“We will provide the audiences with an extension of their TVs, we will not replace the TV. The main objective is to leverage between both media channels.” explains Florencia San Martin, President at 9th.com


Amobee Media Systems, which specializes in advertising solutions for mobile operators, has selected 9th.com for developing Amobee’s brand and identity.

Amobee Media Systems was founded in May 2005, with the objective of enabling all players in the mobile content and data value chain to generate new revenues from advertising. Its software solution supports digital ad delivery to all mobile content and communication types, including WAP and mobile web, mobile games, mobile video, and mobile messaging.

The advertising impressions from the Amobee platform occur in a relevant, contextual and non-intrusive manner, thus giving the users control over the engagement.

Today, several major brands are already using the service including Mercedes, BMW, Nokia, Heineken, Lavazza, Nike, Agos, Axe, Agip, Eni, and RCS. The company also enjoys strategic investments from key mobile ecosystem players: Cisco, Motorola, Telefonica and Vodafone, as well as financial backing from some of the biggest names in venture capital: Accel Partners, Globespan and Sequoia Capital.

9th.com created Amobee’s logo and developed their Standards Guide, which included:

  • Logo Design
  • Letterhead
  • Business Cards
  • Fax Cover Sheet
  • Envelopes
  • PowerPoint Template
  • E-mail Signature


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